Articles P7000

Lynne Patterson - Empowering Women in Latin America

One of the best methods proven to alleviate poverty is microlending to women, who have a great track record for using loans wisely to create small business enterprises that sustain their entire families. Host of the Center for Social Innovation at Stanford, Lynne Patterson talks about the creation of Pro Mujer, an international microfinance and women's development network in Latin America. She details the mission, objectives, methods, and progress, illuminating the organization's empowering impact on the lives of its many clients.

Margaret Neale - Myths and Truths About Negotiation

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Everything you've ever assumed about the correct way to negotiate is, well, probably wrong. So says negotiation expert Margaret Neale at Stanford during the 2007 Nonprofit Management Institute. In this audio lecture, she explores many of the beliefs that surround negotiation "best practices" in an attempt to distinguish the reality from wishful (or wrong-headed) thinking. This talk will add to your understanding about negotiation, and give you tools to respond effectively in your next negotiation challenge.

Brij Kothari - Literacy Through Entertainment

What do you get when you combine a love of Bollywood music videos with widespread illiteracy? Brij Kothari sees an opportunity to make the world a better place. By subtitling popular entertainment, he helps millions learn to read in a fun way. He's also creating multiplatform stories that will be seen on TV, read on mobile phones, and printed in books. Talking to Design for Change host Sheela Sethuraman in this audio interview, Kothari describes how he improves lives by incorporating education into everyday entertainment.

Jennifer Aaker - Creating Strong Nonprofit Brands

For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.